Sunday, February 24, 2008

Lo, How the lowly plebian beers have become exalted


Hey folks, you know how everyone secretly dreams of becoming internationally-known and famous? Well, I'm gonna' let you in on a little secret: here in Japan, some of the most plebian, blue collar, American working-class brews have attained international celebrity status! That's right. Such redneck, pool-hall standards as Mickey's Big Mouth Ale, Rolling Rock (from the glass-lined vats of old Latrobe!) and even the lowly Budweiser are revered here in Japan. Just take a look at these menu selections from a downtown international beer bar that I recently visited. Although the prices are in Yen, it's easy to convert since the yen is pretty close to one cent. So 900 yen is just a bit more than $8.00. Thats right folks, step right up and plonk down $8.50 of your hard-earned cash for a 12 oz. bottle of . . . Rolling Rock???
You've got to be kidding!!
Especially when for the same price you can get a full pint of draft Guinness.
I guess the silly sods think that since it's imported, that means it's somehow special. Little do they know that we Americans are always willing to dump our swill brews into the laps of unsuspecting foreigners. Especially ones with more money than brains. I mean the native Japanese brews are pretty darn good, and at my local watering hole, I can get a big mug of draft Asahi for 280 yen (about $2.50).
Let's not tell them that these beers are actually considered pretty darn mundane in the states. It'll be our little secret. They may think they that they're indulging in luxury American imports. But we know better.

Oh well, let them dream on...

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